Since its incorporation in February of 1990, Atlas Tire has been family owned and proudly Canadian. Focused on the Original Equipment market, Atlas Tire worked hard to become a leader in the tire industry. As it continued to grow, Atlas Tire expanded into the tire aftermarket and quickly took a leadership position in the Associate Dealer Program space. As its footprint grew to 7 distribution centres across the country, Atlas became synonymous with its tagline … The Power of Inventory.
In November 2018, Atlas Tire was acquired by Groupe Touchette, the largest Canadian owned tire wholesale distributor in the country. During the past 18 months, Atlas continued to operate independently under the Groupe Touchette umbrella, along with its sister companies -- DT Tire on the Independent Tire Dealer channel and TireLink on the Car Dealer channel.
Today, Atlas Tire is proud to become fully integrated into the Groupe Touchette family. While its name may not be visible going forth, the dedication, commitment and passion of everyone at Atlas Tire lives on under the Groupe Touchette (DT Ties and TireLink) banners.
To learn more about the passion and innovation that makes Groupe Touchette the Canadian leader in tire distribution, please click on the following link www.GroupeTouchette.com